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Do you have a plan for your Medical Spa's success?
At SHG, we help you find the right answer to this question, as well as the myriad others arising from opening a business such as a Medical Spa:
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What is your market size?
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What are the demographics of your market, and how does this compare with spa users overall? Day spa users? Medical spa users?
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What is the volume of business that can be generated by your market?
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What spa and medical services and products will you offer and what facilities, equipment and staff will be required to provide them to your target market?
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Who is your competition, and what kind of competition are they?
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Will my business model be profitable? Will it provide desired returns for the required investment?
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Do you need a formal business plan?
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We can help answer all these questions, and assist in any or all aspects of your spa project from feasibility study, business plan development and financing, to construction, recruiting, training, opening and on-going operation. You may need support in only one or two areas-or you may engage our services to assist in all aspects of planning and development.
Summary Scope of Services
DEFINE SPA PROJECT
Perform preliminary work to determine client needs and desires relative to the Spa project. Determine who the customer and competition are so that the Spa program will accomplish its goals. What type spa operation do the demographics best support? What types of complimentary alternative medicine best is in demand by your target market? What is your proximity to potential competition: resort spas, medical spas, day spas, etc.? Who are your primary or secondary competition relative to their services and treatments, price and ambiance?
DEVELOP SERVICES & TREATMENTS PROGRAM & ACCOMPANYING SPACE
Develop spa treatment program and design facility layout (including interior finishes). New spas: Assist with overall spa concept; develop the entire menu of services and space. Existing spas: Develop complimentary alternative medical treatments, services and space. Existing medical practices: Develop complimentary spa services, treatments, products, ambiance and space.
PROVIDE DESIGN & CONSTRUCTION MANAGEMENT AND OVERSIGHT
Work closely with the architect and general contractor in the planning and implementation stages to ensure timely and appropriate work. Develop and monitor the construction budget and schedule. Supervise the build-out and implement the interior design plan.
DEVELOP EMPLOYMENT & STAFFING PLANS
Develop all staffing policies and guidelines related to spa services and medical treatments; prepare detailed procedures manuals relating to these services and treatments. Establish performance standards, job descriptions, and recruiting and training plans.
ORDER FURNITURE, FIXTURES, & EQUIPMENT
SHG will solicit, prepare, and manage a Request for Quotation process for all purchases. SHG will place and manage all orders for spa and medical equipment, furniture, fixtures, etc.
DEVELOP SPA OPERATIONS PROCESS
Develop a detailed Business Plan that includes a five-year operations budget, staffing guide, and marketing plan.
MANAGE FINAL CONSTRUCTION PHASES
Oversee completion of interiors and installation of all furniture, fixtures, and equipment. Establish training schedule with vendors.
PRE-OPENING PREPARATION & OPERATIONS
Implement operations process and marketing programs. Oversee final staff training regarding spa services and medical treatments, and vendor equipment and systems (i.e., computer software, etc.). Oversee final stages of Spa pre-opening.
PROVIDE 'OPENING' OVERSIGHT & POST-OPENING ANALYSIS
Review all staff and system performance. Recommend and implement needed changes.
GRAND OPENING CELEBRATION
Develop and manage Grand Opening of new Spa.
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Spa Division
